San Francisco - Miami - São Paulo
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MENTORING FOR HEALTH PROFESSIONALS
Senior Mentoring Program Management and Marketing Consulting was specially designed for healthcare professionals or managers of medical and dental clinics who need guidance on various aspects of their company.
With a focus on areas such as financial planning, strategic marketing, leadership and process organization, the mentoring program offers specialized support for those who want to boost their clinic and stand out in the market. Each session is personalized, ensuring that solutions are adapted to the specific needs of your business.
DISCOVER OUR MENTORING MODULES
Our mentoring is an objective program, structured with a beginning, middle and end, providing the direction that your office or clinic needs.
MODULE 01
MARKET AND ENTREPRENEURSHIP IN HEALTH
The current patient
Entrepreneurship in health
The pillars of a solid clinic
Personal Brand vs. Institutional Brand
What elements make up a brand
Guidelines for choosing and registering your brand name
MODULE 02
CLINIC OPERATIONAL MANUAL
What is an operational manual?
How to create your clinic's operational manual
How to map clinic processes
Checklists and Standard Operating Procedures
Team training
Clinic organization chart
Positions and Salaries
Supervision and auditing of operational processes
MODULE 03
NEGOTIATION FOR HEALTHCARE PROFESSIONALS
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Introduction to consultative selling
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Personal appearance and its effect on sales
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Active listening techniques
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Building rapport with the client
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Controlling trading space and time
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Differentiating price from value
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How to present the treatment proposal to the patient
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Differentiating price from value
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How to present the treatment proposal to the patient
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Scripts to overcome price, time and priority objections
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Presentation and signature of the service provision contract
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Presentation and signature of the free clarification form
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Presentation and signature of the image usage permission term
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Commercial monitoring of the patient undergoing treatment
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How to provide after-sales service to patients who have completed treatment
MODULE 04
COMPREHENSIVE GUIDE TO HEALTHACRE MARKETING
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Introduction to Healthcare Marketing
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Market Research
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Market Segmentation
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Market Positioning
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Introduction to Persona Definition
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Media Channel Selection x Personas
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Hiring an Agency vs. In-house Marketing
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Clinic Marketing Channels
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Internal Stationery
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Magazines
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TV
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Radio
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Newspapers
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Out-Of-Home Media (OOH)
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Internal TV
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Facebook
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Instagram
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YouTube
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Google SEO
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Press Relations
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Digital Influencers
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Marketing Metrics
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How to Calculate Return on Marketing Investment (ROI)
MODULE 05
FINANCIAL ORGANIZATION
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Introduction to financial organization
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Data vs. information
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Financial control
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Financial management
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Fundamental financial management indicators
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Profit
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Profitability
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Profitability
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Equilibrium point
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Profit margin
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Contribution margin
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Return on investment
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Cash flow control
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DRE - Statement of income for the year
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How to make accounting an ally in the growth of your clinic
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Chart of Accounts - How to structure one for your clinic
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Clinic control software selection
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Learning to interpret financial data
MODULE 06
TEAM MANAGEMENT
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Management fundamentals: basic concepts and principles of business management, strategy, leadership and decision making.
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Organizational Behavior: Theories about human behavior in the workplace, management of organizational culture, communication and motivation.
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Human Resources Management: recruitment, selection, assessment and development of people, remuneration and benefits policies.
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Conflict Management: Strategies for dealing with conflicts in the workplace, negotiation and mediation.
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Ethics and Social Responsibility: ethical principles in decision-making, corporate social responsibility and sustainability.
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Emotional intelligence and interpersonal skills: development of interpersonal skills, empathy, effective communication and emotional resilience.
How to participate inSenior Consulting Mentoring?
The number of monthly mentoring places is limited, as we want to provide an excellent service to our clients.
Mentoring from Senior Consultoria It is carried out online, with previously scheduled times and defined itineraries, according to the priority detected in the diagnosis phase.
Mentoring lasts 6 months and can be extended according to the client's request.
Fill out the form and wait for our qualification briefing to be sent!
Who can participate?
The mentoring program is aimed at healthcare professionals in general (doctors, dentists, physiotherapists, etc.) who have questions, problems or need guidance in some aspect of patient acquisition, marketing, management and finances of their offices and clinics. It is aimed at small clinics and offices with 1 or 2 offices and maximum revenue of R$ 50,000.00 / month.
How to participate?
I want to participate
In-person meetings are by appointment only. To ensure personalized and efficient service, in-person meetings are conducted exclusively with prior scheduling. Additionally, please note that this service is subject to a fee. Contact us for terms and pricing.
São Paulo - SP
Av. Engenheiro Luís Carlos Berrini, 550 - 4th floor, set 41 - City Monções - São Paulo - SP
+55 11 3254 7451
Miami - Florida
66 West Flagler Street - Suite 900 - downtown Miami - FL 33130
+1 (786) 530 5521
